Be Ready for Change
Dennis Eppestine
Change is scary, isn't it? After all, things might not be perfect
right now, but at least we're here and getting through it. Change
might make it worse instead of better!
But without change, there is no growth, no improvement, and in
scientific circles no life. Life is change, and if we're to fully
appreciate the gift of life, we must adapt to change.
OK, on to something a little less important than life - Internet
Marketing! If you can't handle change, you better get out now!
New developments happen in days and weeks on the Internet, as
opposed to months and years in regular marketing. If you don't
stay up-to-date, you can't compete.
I'm not suggesting you jump on every new bandwagon that comes along.
Some of them are pretty bad! But if something looks good to you;
if something looks like a real improvement, then you have to
embrace it. Use it, improve your knowledge, then get ready for
something new to come along!
Another fear of change involves the fear of how it reflects upon
you. For example, I changed some very basic facts about a couple
of my websites. It was something I felt I had to do, but like I
said, the changes were fundamental. So naturally, I start thinking
things like, "Will visitors realize what I've done?" "Will they
understand that the change was something I feel deeply about?"
"Will they think I'm insane?" (See how my mind works?)
But to follow my own advice - I had to be ready to change, in spite
of the natural fears.
So embrace change, learn from it, accept it. If you're in Internet
Marketing, it's a part of your life!